TCBF Giving Graphics

The Theater Community Benevolent Fund (TCBF) contracted me to do a series of informational graphics as part of an advertising campaign to call for donations to the organization. The project’s goal was to have the current graphics tie in with previous campaigns, which had used a primary color palette of Red, White and Black, while also highlighting specific information collected since the start of the COVID-19 pandemic. Emphasis on “community” and “giving” were stressed throughout, and various hierarchical treatment was imposed on the typography for effect. ​​​​​​​